strategy explained
Roar Schouten

Roar Schouten

Why you should consider Shopify as your ecommerce software

Shopify is the biggest Saas (software as a service) ecommerce platform worldwide. It’s not a coincidence that more than 1.7 million brands choose Shopify. In this article we will guide you trough all the benefits and awesome features Shopify has to offer.

Amazing dashboard and CMS

Shopify uses a very powerful and user friendly dashboard. You can manage your entire website with it. From adding new blogs, editing pages and managing your products to processing orders. It also comes with a built in analytical dashboard which give you an excellent overview of what your users are doing, how they behave, where they come from, how many visitors made it to your cart page and what your daily/weekly and monthly sales are.

image info

Hosted solution

Shopify is a hosted solution, this means that shopify’s software is hosted on their own servers and run internally by the Shopify team. This a different approach compared to other software providers like WooCommerce, Magento and Lightspeed, Where you need to host the software yourself and are responsible for updates and any technical issues when te software is not working properly.

The three main advantages of a hosted solution.

  • Safe & Secure. No need to worry about safety, updates or back-end bugs, and therefor more time for other important tasks and focus on business growth.
  • No maintenance charges. Shopify handles everything that normally needs to be done by skilled developers, saving you on monthly maintenance charges.
  • Quick and reliable hosting. Your site will be hosted on a content delivery network (CDN). A CDN is a large network of servers placed across the world to ensure your customers can load your website store quickly, no matter where they are. Shopify’s CDN is operated by Fastly, one of the most reputable CDN companies.

Fixed all-in rate

Shopify plan start at $29 p/m. This gives you access to all the Shopify software. In our opinion a fair and competitive price. Payment processing is not included. You can choose Shopify Payments or other providers like Mollie. The exact price depends on the payment method chosen.

Built to scale

A big advantage of Shopify is that the platform is built to scale. So if you start small but have huge ambitions, Shopify is an amazing choice. To give you an example, these big names use Shopify as their ecommerce software.

  • Kylie Cosmetics (1.2 billion market value)
  • Gymshark (1.3 billion market value)
  • Fitbit (2.1 billion market value)
  • Kraft Heinz Co. (Market cap: $49.7 billion)

These big names show that Shopify is a really powerful and serious platform. And ready to take your business to the next level!

Good development workflow

Probably not something you directly care about, but because Shopify is awesome to work with, we can fully focus on creating the best user experience and usability instead of focussing on technical issues. And that’s a big fat benefit for you ;)

Great Apps to choose from

Shopify has a variety of apps which will make your store more powerful, including built in marketing tools. It integrates easily into Facebook, Twitter and Pinterest, the most famous social media platforms that pave the way to boost product promotions. Klaviyo a very populair e-mail marketing platform integrates seamlessly with Shopify.

Lots of innovation

Because Shopify has grown in to the worlds most popular ecommerce platform, it continuous to further innovate its platform and services. We believe that if you don’t innovate you are going backwards. Using Shopify, you are assured of using an innovative platform.

Do it yourself or hire an expert?

You have two options when you decide to work with Shopify. Use an existing theme or build a custom one. Both are solid options. Shopify offers a lot of great themes which you can easily set-up yourself. If you have minimal resources, choosing a theme can be a great way to start running your ecommerce business. It also enables you to spend your money on other important stuff, like marketing. Because putting all your money in an amazing looking store without any customers is not a smart approach when it comes to running a business.

However, have you got big ambitions and your product and marketing already succesful? This might be the right time to take your ecommerce brand to the next level. Custom Shopify themes are the way to go because when you decide to go custom, you can really set up a store that is 100% made for your target audience and aligned with your brand. If you want to become a serious player in the world of ecommerce, an amazing shopping experience is what sets you beyond apart from your competitors. Below I you will find some bullet points which explain both options and their benefits:

Existing themes

  • Quick setup time
  • Cheaper
  • Good, but general designs
  • Less freedom

Custom themes

  • 100% aligned with your brand
  • Strategic approach
  • Custom customer journey
  • Next level user experience
  • Fully in control
  • Outstanding design