Primal Essence

Giving wings to their creativity, they had been making natural soap for their friends and family for years, and as the demand for their products continued to increase, decided to take the next step and transform their hobby into a professional business: Primal Essence was born in June 2017. They now make more than just soap and have added various gender-neutral cosmetics to their brand. They love to help people of all ages feel better, more confident and empowered and, at the same time, contribute to a better planet.

The challenge

After an amazing branding project, carried out by studio Kindly Made, their new brand had to match their online appearance. We worked together to create the entire online store from scratch and ensured a seamless online integration of their brand.